Dreaming of a bigger diamond

Holloway Diamonds Diamond Trade Up - a revolutionary new concept, completely transparent and generous!!!

Here's how it works

Bring any diamond* of more than 0.25ct and we will credit you with its full resale value to your trade up. Any diamond means any old diamond, good, bad or ugly, for a new bigger or better quality diamond. All we ask is that you make an equal value contribution from your own (or someone else's?) pocket.

For example, say we decide a fair value for your diamond is $5,000. With your minimum contribution of $5,000 (or more and you get a bigger diamond!!!), you select your own Holloway ideal cut diamond worth $10,000. It's that simple!!!

Selling second hand is inconvenient, a security risk, takes time and energy and you can get ripped off. We will help you cash in the current equity in your diamond, and secure a fine quality Holloway diamond.

Your diamond will be offered for sale at the same price you traded it for; a fair resale value for both the buyer and seller. You can check the 'transparency' anytime by calling to ask the prices of our trade in diamonds. Often traded diamonds are used to match lost or old diamonds.

Trade up again and again, but expect a higher trade up value on a Holloway diamond! Some clients have actually traded down in weight, but their whiter and brighter Holloway diamond looks bigger and outshines the old stone.

Come in to either store for a free assessment of your old diamonds trade up value.

* Because we only sell natural diamonds of natural colour we can not accept synthetic, clarity enhanced or colour treated diamonds.